A seventh-generation Camaro has been rumored to be in the works with some at GM ready to move the project forward. Unfortunately, there are those higher up in the company that aren’t convinced a new Camaro should go into production. The revival is still being considered, but may not make enough financial sense for GM to green-light it.
The Camaro Still Has Ardent Supporters
Even though the Chevy Camaro didn’t sell very well during its last few years of production, it still has many passionate supporters. It’s not surprising that many of them also work for GM, including those in executive positions. In fact, a group within the company has been working hard to revive the iconic muscle car for its seventh generation. Unfortunately, the project has recently encountered obstacles.
According to anonymous insiders, a group of GM employees proposed a business solution to revive the Camaro. Some executives supported the solution, but so far, it doesn’t appear to have the support of those higher up in the company. Some sources have revealed that the project’s outlook is less certain, but it’s not completely dead, either.
What Will Make GM Say Yes To a New Camaro?
It’s not clear what would make GM say yes to a seventh-generation Chevy Camaro, but the last generation’s poor sales played a big part in why it was discontinued. In other words, the next generation of Camaro would need a viable business plan with a clear path to profit. An earlier report said that GM needed the car to be more affordable. That could mean not adding any high-performance cars to the lineup.
It’s worth pointing out that GM did leave open the possibility of a successor to the Camaro when it was discontinued after the 2024 model year. The company promised that the Camaro nameplate would live on and a replacement would come in the near future. However, it also wasn’t clear what this replacement would look like or when it would happen.
Affordability Is Key
Rumors of the Camaro’s next appearance have been all over the place. Some ideas include the Camaro as a performance EV model or a family of EV models. However, the first thing to understand is that GM will likely have the brand return in some capacity. The second thing is that the car needs to be affordable and appealing to many buyers. In other words, any successor to the Camaro is unlikely unless it meets an affordable price point.
The affordable Camaro makes sense as that’s what the car was all about in its first three generations. It’s also what has helped the Mustang continue to sell and even the Corvette among performance cars. In the same way, the next Camaro needs to attract the attention of younger buyers with an affordable price point.
The sixth-generation Camaro seemed to do that on the surface, but the price got hefty quickly with options and higher-performance models. It’s not clear if a new Camaro would remove various features and options to attain that lower price point.